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Big Data Seeks Online Love [Infographic]

Online dating purports to combine both “data” and “science” to find you that perfect match. One in 10 Americans have used a dating site or mobile app, and 23 percent have met a spouse or long-term partner through these sites. In fact, 11 percent of American couples who have been together for 10 years or less met online. It’s no wonder—in addition to generic sites like, eHarmony, and OkCupid—the online dating world is rich with specialty sites for daters looking for a match based on a number of factors (e.g., income, biological traits, age, religion).

The industry still has a long way to go, however, especially when it comes to trust. A 2013 Pew study found that 54 percent of online daters felt someone had seriously misrepresented themselves in their profile. They’re not wrong; 81 percent of online daters reported inaccurate information about their weight, height, or age. They’re also apt to lie about their income and sexuality, and using out-of-date flattering photos is an all too common practice.

In this infographic, datascience@berkeley explores the past, present, and future of online dating. How do dating sites’ matching algorithms work? What data do users rely on when judging prospective dates? How can you optimize your profile to find that perfect match? Join us and watch as Big Data Seeks Online Love.

Online Dating IG by datascience@berkeley

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  • reverenddude

    Ever heard of Variance?

    • RedRose_13

      Square-root of variance equals the standard deviation.

  • Online Dating

    These are some great stats. A lot of research had to go into this. Thank you, from

  • Nicole Ellison

    This is a great resource! However, the cite you list for the last data point (18) is incorrect. The data about profile inaccuracies are from my co-authored work with Catalina Toma and Jeff Hancock. The cite is: Toma, C., Hancock, J. & Ellison, N. (2008). Separating Fact from Fiction: An Examination of Deceptive Self-Presentation in Online Dating Profiles. Personality and Social Psychology Bulletin, 34, 1023-1036. The PDF is available at and the findings you cite are in Table 2, p 1029. Could you please correct this as soon as possible? The article you point to has nothing to do with these stats. Thank you.